Events and festivals are an important part of the visitor experience providing reasons to visit, generating additional bed nights and visitor spend, giving character and personality to a place and providing the opportunity to interact with its culture.
Events create opportunities to raise the profile of the destination in new markets and position the Isle of Man more strongly in the UK and international marketplace.
The Island has an enviable reputation in its ability to host large, high quality international events, evidenced by the Isle of Man TT.
