Having accurate data benefits everyone involved in the Tourism Industry. By being aware of the occupancy numbers achieved across the Island, Visit Isle of Man are able to track and predict key visitor trends which, in turn, inform the work of the Department.
The data is useful to your own business as it offers an opportunity to benchmark your performance against that of the wider industry. Understanding the industry and its key markets and peak times can help your business planning and how to maximise valuable trade opportunities.
In return for your time, Island Global Research will send monthly results showing how accommodation businesses have performed throughout the Island.
Taking part will not involve much of your time at all. Island Global Research will email a link to you, follow the link, select your property, and complete a short online occupancy form every month, giving details of the number of guests you have received and the occupancy rate achieved.
Click the relevant link below to view the questions included with the survey:
As you manage multiple self-catering properties you have two options of submitting your data:
- Submit information collectively. Completing one online form for all of your properties combined
- Submit information for each property on separate forms. Completing one form per property.
Please email or call Island Global Research to advise how you would prefer to enter your information so that they can ensure the system is set to your preference. Please make sure you mention the name of your properties to help with this. If there is enough demand from non-serviced providers, Island Global Research will explore whether it is possible to introduce the option to submit information on a per booking basis rather than per month basis. If this is something that would interest you, please make contact with Island Global Research to make them aware.
Complete confidentiality is ensured for participating establishments, with all data held by Island Global Research in the strictest confidence. Visit Isle of Man do not at any time have access to your individual results, only the same compiled report that you do.
