Extraordinary is…
This new chapter of the Extraordinary Story campaign is born to showcase the many ways of how and why the Isle of Man came to be the first entire nation in the world to be recognised as a UNESCO Biosphere Reserve – a proud testament to the richness and scope of the Island’s awe-inspiring nature, its ancient and compelling history, and the vibrancy of its culture.
Building on the traction gained from the launch of the Extraordinary Story, there will be a significant shift in focus to ensure we match the new travel and holiday preferences of our target audiences.
The campaign will celebrate all that is special about the Isle of Man and its unique UNESCO Biosphere status. A Biosphere is where visitors can really witness sustainable development in action. They’re special places with inter-connected ecosystems supporting a diverse array of native flora and fauna, and communities which work on conservation while also living off their natural environment.
The campaign messaging will strongly convey the notion that you can escape the everyday and feel a world away close to home, communicating the ease and accessibility of getting to the Island. It will inspire visitors of the Island’s rich heritage and culture, past and present, and of its beautiful surroundings that make up its awe-inspiring, natural, adventure playground.
