When social media came bursting onto the scene over 12 years ago, the world of marketing didn't know what had hit it. Suddenly everybody, individuals and businesses, had the opportunity to become their own marketing agency, with the ability to produce videos, TV series, live streams, podcasts. Whilst it's an exciting new age for businesses, this can seem daunting if you're trying to run your own tourism businesses - where are you supposed to find the time to market your own business?
So the first question to ask is...do you really need social media marketing? The answer is YES! Click here for the reasons why.
Social media is here to stay and it is likely there will be new platforms on the scene soon, it's an ever-evolving world. That means choosing the right platform, where your customers hang out, is more crucial than ever.
Click here to learn more about choosing the right social media platform for your tourism business.
When considering the value of content on social media, it's important to understand that 'content' can include everything from blog posts and articles to images, as well as the copy in the social post. Effective content will help you to build long-term relationships with your audience, ultimately leading to more engagement and awareness of your business.
Kirsty Lawrence from Mann Social has provided a summary of how to effectively plan your content.
Click here for guidance document.
In this training deck Kirsty Lawrence from Mann Social will provide you with best practices on how to plan social media content for your accommodation business.
Click here for guidance document.
In this training deck Kirsty Lawrence from Mann Social will provide you with best practices on how to plan social media content for your attraction and activity business.
Click here for guidance document.
In this training deck Kirsty Lawrence from Mann Social will provide you with best practices on how to plan social media content for your food and drink business.
Click here for guidance document.
Although there is constant movement in the social media space, Facebook remains the king. And, like any marketing tool, it's important to keep up with the platform you're on and make it work as hard as it can.
Below are some training and guidance documents on the best Facebook practices to help your tourism business:
Instagram posts from tourism destinations around the world have become increasingly popular and sharing these travel moments can highlight experiences such as eating delicious local cuisine, sharing new and exciting activities or getting a glimpse at a unique accommodation.
Below are some training and guidance documents on the best Instagram practices to help your tourism business:
