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You are here: Marketing Our Island > Social Media & Digital Marketing Support > Social Media Support

Social Media Support

Social media allows businesses to connect and engage with potential customers. If you don't have a social media presence, you may be missing out on significant benefits for your tourism business, including building awareness, generating new and nurturing current customers and growing your brand. 

Alison Teare from Simply Marketing and Kirsty Lawrence from Mann Social have provided ample guidance on the benefits of social media, how to get started, how to produce content and much more.

Getting Started with Social Media Choosing Your Social Media Platform Content Planning for Your Tourism Business Social Media Guidance for Accommodation Providers
Social Media Guidance for Attraction & Activity ProvidersSocial Media Guidance for Food & Drink Providers Facebook for Tourism Instagram for Tourism

Getting Started with Social Media
 

When social media came bursting onto the scene over 12 years ago, the world of marketing didn't know what had hit it. Suddenly everybody, individuals and businesses, had the opportunity to become their own marketing agency, with the ability to produce videos, TV series, live streams, podcasts. Whilst it's an exciting new age for businesses, this can seem daunting if you're trying to run your own tourism businesses - where are you supposed to find the time to market your own business?

So the first question to ask is... do you really need social media marketing? The answer is YES! Click here for the reasons why.


Choosing Your Social Media Platform
 

Social media is here to stay and it is likely there will be new platforms on the scene soon, it's an ever-evolving world. That means choosing the right platform, where your customers hang out, is more crucial than ever.

Click here to learn more about choosing the right social media platform for your tourism business.


Content Planning for Your Tourism Business

When considering the value of content on social media, it's important to understand that 'content' can include everything from blog posts and articles to images, as well as the copy in the social post. Effective content will help you to build long-term relationships with your audience, ultimately leading to more engagement and awareness of your business. 

Kirsty Lawrence from Mann Social has provided a summary of how to effectively plan your content.

Click here for guidance document.


Social Media Guidance for Accommodation Providers

In this training deck Kirsty Lawrence from Mann Social will provide you with best practices on how to plan social media content for your accommodation business.

Click here for guidance document.


Social Media Guidance for Attraction & Activity Providers

In this training deck Kirsty Lawrence from Mann Social will provide you with best practices on how to plan social media content for your attraction and activity business.

Click here for guidance document.


Social Media Guidance for Food & Drink Providers

In this training deck Kirsty Lawrence from Mann Social will provide you with best practices on how to plan social media content for your food and drink business.

Click here for guidance document.


Facebook for Tourism

Although there is constant movement in the social media space, Facebook remains the king. And, like any marketing tool, it's important to keep up with the platform you're on and make it work as hard as it can.

Below are some training and guidance documents on the best Facebook practices to help your tourism business:

  • How to use Facebook to promote your tourism business

  • Essential Facebook for Tourism - Simply Marketing

  • Facebook for Tourism - Mann Social


Instagram for Tourism

Instagram posts from tourism destinations around the world have become increasingly popular and sharing these travel moments can highlight experiences such as eating delicious local cuisine, sharing new and exciting activities or getting a glimpse at a unique accommodation. 

Below are some training and guidance documents on the best Instagram practices to help your tourism business:

  • Essential Instagram for Tourism - Simply Marketing

  • Instagram for Tourism - Mann Social

  • How to use hashtags 

Useful Links & Documents

  1. How to use YouTube for tourism

Useful Contacts

  1. Visit Isle of Man Marketing Team

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