Action Programmes
The ‘Our Island, Our Future’ Visitor Economy Strategy comprises seven Action Programmes to meet its key objectives:
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Programme 1: Air & Sea Access Improvement
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Programme 2: Quality Improvement
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Programme 3: Visitor Accommodation Transformation
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Programme 4: Visitor Product Development
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Programme 5: Events Development
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Programme 6: Market Development
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Programme 7: Talent Development
The delivery of each programme will be instigated, co-ordinated and supported by the Visit Agency working in partnership with other delivery agencies, Government departments and the private sector.
Our Principles
Our Island, Our Future is based on the following core principles that will guide how we grow our Visitor Economy:
Visitor First
To be successful as a visitor destination everything that we do must be driven by the needs and expectations of our visitors. We must be clear about:
Environmental Sustainability
We must do everything in our power to ensure that the development of our Visitor Economy is environmentally sustainable, respects and enhances our seascape, coastline, countryside, nature, heritage, culture and communities, and contributes to reducing the impact of climate change on the Island. Our visitor industry must be firmly focused on eliminating its carbon footprint. Our ambition is to be a leading British ecotourism destination that provides a range of opportunities for visitors to connect with our unique nature and wildlife.
Memorable Experiences
Holidays and short breaks are times when people make memories. We must ensure that the memories our visitors take away with them are positive and lasting, so that they will return and encourage others to come.
Financial Sustainability
We need to ensure that our visitor businesses are financially sustainable and able to continuously invest in maintaining and improving their quality, by extending the season and increasing visitor numbers.
Making the Most of Our USPs
As an Island destination with a fantastic seascape, coastline and landscape, UNESCO Biosphere designation, unique Manx heritage, culture and food, and international recognition as the home of the TT, we have many unique assets as a place to visit. There is so much more that we can do to make use of these USPs to help us stand out as a destination and get ahead of the competition.
In It for the Long-Term
This strategy is not about quick wins and easy successes. It is about recognising the need for sustained government and private sector investment in building a competitive visitor destination over time and taking it to market.
