1. Make contacts in the tourism industry

Forming relationships with fellow accommodation, eatery, activity and attraction providers is a great way to work together and share information and insight. Strengthening industry connections can also help you provide a greater service to visitors, as it enables you to make recommendations and suggestions to ensure their time on the Isle of Man is enjoyable. You could also help to promote related businesses by cross sharing literature and flyers or sharing their social media updates.

  • TIP! Use the ‘What’s Nearby’ section at the bottom of your business page on the visitisleofman.com website to easily identify tourism attractions, events, eateries, accommodation and activities in close proximity or related to your business. The business pages contain a short description and contact details; why not give them a call and arrange to visit each other’s tourism offerings?

2.Join local Tourism Committees

Another great way to meet and connect with a network of tourism providers is to join one of the on-Island committees;

  • Isle of Man Chamber of Commerce Visitor Economy Committee – click here for further details.

  • Isle of Man Self-Catering Committee – click here for further details.

3.In-bound Tour Operators

You may wish to make contact with the Isle of Man inbound tour operators who create packages which could include your business to attract visitors to the Island. 

4.Industry Blog

To generate on-island awareness of your business, write a ‘blog’ for us to share on the tourism trade website and social media. A number of members of the tourism industry have taken part in the blogs, which are listed below. Please let us know if this would interest you and we will be more than happy to help you to create one.

5.Special Offers

If you are a newly opened business, have periods throughout the year where your occupancy levels are looking a little low, or you would like to encourage bookings at different times throughout the year, consider creating a special offer. Special offers can come in a variety of forms – you can see the types of offers the industry are currently offering on the visitisleofman.com website by clicking here.

Please let us know if this would interest you and we will be more than happy to help you to create one.

6.Flexible Dates for Accommodation providers

Travel trends tell us that short break visitor numbers are on the increase. You may wish to trial flexible availability dates throughout the shoulder months, to attract visitors wishing to travel to the Isle of Man for a short break, rather than a week stay.

A number of Self-Catering providers have adopted this model and they have seen an increase in occupancy levels.

7. Encourage Repeat Custom

Did you know that it costs five times as much to attract a new customer, than to keep an existing one? This shows how important it is to retain customers and build a loyal relationship with them to keep them coming back to you rather than the competition.

There are a number of ways you can do this:

Personalise your service

  • Use the visitors name in communication.
  • Show an interest in their motivations for visiting the Island – is there anything you can do to ensure their stay is as stress free as possible? Provide further information ahead of their arrival; is it their anniversary or Birthday whilst on the Island and are there any low cost, high impact ways you can help them to celebrate? Have they expressed an interest in visiting a specific attraction – perhaps you could go out of your way to provide relevant tourism literature or maps for them?
  • Send an email to the visitors ahead of their arrival, to let they know you are looking forward to their visit, AND an email post visit to thank them for visiting and that you look forward to welcoming them again soon.

Repeat Visitor Voucher

  • A repeat visitor voucher can be given upon departure or via email post visit and may contain a special discount or incentive for their next visit. This may encourage the visitors to return to your business and the Isle of Man as a destination.

Keep in touch

  • Encourage Visitors to follow your social media channels - by connecting with visitors following their experience with you, they will remain connected to you and your story, and cruicially, more likely to reccommend you to their peers.
  • Consider keeping a contact list (providing they have opted in to you storing their details and to you contacting them) so you can keep them updated with news from your business.




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