Visit Isle of Man are delighted to announce the final schedule for this years' Tourism Industry Day, which will take place on Thursday, 22nd February at the Villa Marina, Douglas.

What is the Tourism Industry Day and who should attend?

This event, hosted by Visit Isle of Man, takes place each year and offers networking opportunities, expert insights and informative workshops relating to the Island's vibrant tourism and hospitality sectors.

The event is free to attend and online registration is simple. Accommodation providers, activity and attraction providers, restaurateurs and retailers are all encouraged to attend, however, any Isle of Man business with an interest in tourism and the visitor economy are most welcome, too.

Programme Highlights: Tourism & The Economy – 9am – 11am

Sign in from 8am and enjoy a coffee from Flo's pop up coffee shop before the event gets underway in the Broadway Cinema at 9am. Visit Isle of Man and the Department for Enterprise will present a review of the Tourism sector and our Economy and take a look at the Agency approach to sector relations. 

We'll then welcome representatives from the Department's Marketing agencies, Vivid and Hope & Glory, who will share an overview of 2018's Tourism Marketing campaign and PR programme and host a live Q&A about how you can get involved with the new creative.

Keynote Speaker: Debbie Richards 11.30 – 12.15

Debbie Richards, Director and co-founder of Baker Richards, a consulting and software firm that helps cultural organisations and attractions achieve their commercial potential, will be leading two fascinating sessions. The first, as keynote speaker is titled 'Priceless: How to sell more, and make more income' where Debbie will consider the key issues in developing a pricing strategy for your business and the ways in which considering a sophisticated strategy - including the use of special offers and discounts - can help you to sell more.

Debbie will also be hosting an interactive workshop titled 'The Price is Right... What do your prices say about you?’ in which she will share some valuable insights from the field of behavioural economics and explore the issues around price and value for your own business in more detail.
To learn more about Debbies work and the sessions she'll be hosting, read our blog here.

Lunch with Taste Isle of Man and The Alpine Café

Local eatery and Taste Isle of Man membersThe Alpine Cafe, will be serving up a lunchtime menu of dishes using the finest local produce between 12:15 - 13:30 in the Colonnade Suite.

While enjoying lunch, browse our 2018 Taste Isle of Man brochure, or speak to our Taste Scheme Manager about how joining the scheme can benefit your eatery. Registration forms for the scheme will also be available on the day.

Additionally, Flo the Coffee Van will be in attendance throughout the day hosting Flo's Pop-Up Coffee Shop to keep you fueled with tea, coffee and cake for a day of learning and networking!

Afternoon Sessions

The afternoon sees a host of workshops and interactive talks on various topics and drop-in sessions with Visit Isle of Man, business advisors, MyUKTravel and Isle of Man Transport. 

Please note breakout sessions in the Promenade Suite are limited by capacity therefore pre-registration is strongly recommended.

Session 1, 13:30 – 14:15

Promenade Suite 1:
The Price is Right!’ - Debbie Richards 
What do your prices say about you? Following on from the morning keynote presentation, this workshop will give you the opportunity to explore issues around price and value in more detail and the implications of maximising the effectiveness of your pricing strategy.

Broadway Cinema:
Generate Traffic & Bookings Using Social Media - Jessica Brown
This session is aimed at beginners or those struggling to gain momentum online. This talk will review how popular social media platforms like Facebook and Twitter can help drive traffic to your website and generate more bookings.

Promenade Suite 2:
Fifteen Ways to Get People Talking Positively about What You Do - Hope & Glory PR Agency
A great opportunity for anyone in the tourism, hospitality or marketing sectors to hear from a PR expert and get some key hints, tips and ideas to creatively inspire yours or other people's businesses.

Session 2, 14:30 – 15:15

Promenade Suite 1:
Delivering Excellent Customer Service - Carol Bacon & Andrew Walker
Presented by QiT, this session will explore how consistent delivery across the entire customer journey will increase customer satisfaction and retention. Turn first-time visitors into repeat visitors and brand ambassadors. Learn how to engage with customers from the first touchpoint in the customer journey and continue the conversation.

Broadway Cinema:
Get the Most out of Your Website!
- Jessica Brown
This session is aimed at those who already have an established website and want to increase their visibility. This talk is pitched at an intermediate level and will delve into the hidden capabilities of your website and the importance of a user-friendly booking system makes for an easy booking.

Promenade Suite 2:
Isle of Man : The Extraordinary Story - VIVID Advertising Agency
This workshop aims to share best practice, to inspire and enthuse for 2018 and beyond with the introduction of the IOM new campaign #IOMStory. Vivid will deliver a workshop that offers practical learning to help your business transform and realise the opportunities available to help increase the effectiveness of your current promotional efforts.

Session 3, 15:30 - 16:15

Promenade Suite 1:
Exceeding Visitor Expectations - Carol Bacon & Andrew Walker
This session will review ways to deliver excellent customer service as well as understanding visitor needs and expectations and how to give visitors a better experience to increase visits, enhance visitors perception and value and boost sales.

Broadway Cinema:
How to Give Travellers the Content and Social Media e-concierge Service They Have Come to Expect - Jessica Brown
This session is aimed at those who have a firm understanding of social media and a good online prescence. This talk is pitched at an advanced level and will review popular content and e-concierge services that customers expect to see online.

Visit Isle of Man's Tourism Industry Day is free to attend, simply head to our eventbrite page and register for a 'General Attendance' ticket and then select the breakout sessions you would like to attend. Please note that the breakout sessions are limited by capacity, therefore pre-registration is strongly recommended.




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