Tourism Industry Day 2019

On Tuesday 26th February 2019, around 100 representatives from the Island’s tourism and hospitality sector attended the Tourism Industry Day, hosted by Visit Isle of Man, to hear the review of 2018 and a summary of strategic and operational plans for 2019. With the formation of the New Visit Isle of Man Agency in Spring 2018, delegates had the opportunity to pose questions to the Agency Board members and understand more about the new public/private partnership.

We have already received some very positive feedback about this year’s event but if you didn’t have an opportunity to speak to one of the team on the day then please submit your feedback via our Survey Monkey from here. Your feedback about the Industry Day especially will enable us to continue to deliver events that are suitable for the needs of your business. Links to the presentation slides can be found below.

Broadway Cinema: Welcome and Visit Isle of Man Presentations

09:00 - 10:15 Welcome and Visit Isle of Man Presentations

This series of presentations gave a review of the Isle of Man Tourism sector and an introduction to the Visit Agency, provided an overview of Tourism Marketing in 2018 and future plans for 2019, progress on the 'Isle of Man - The Extraordinary Story' Campaign and an overview on what Grants and Schemes the Department offers which could be benificial to your business.

Keynote Presentations: Debbie Marshall

10:45 - 11:30 Over 50's Tourism by Debbie Marshall

Debbie Marshall covered the characteristics of this market, what influences their purchasing decisions and future trends.

Keynote Presentations: Tony Berry

11:40 - 12:24 Growing your Family Offering by Tony Berry

Tony Berry advised how companies can learn from the National Trust's experiences of driving and managing the growth of the family market and what the setbacks and challenges are along the way.

Broadway Cinema: Social Media Workshop

14:30 - 15:15 Which Social Media Channel should I be using? by Alison Teare

Alison Teare discussed which social media platforms are right for you, who uses the platforms, why they use them and how to really get the best return on investment for the time you spend.

Broadway Cinema: Social Media Workshop

15:30 - 16:15 How to bring your Social Media to life with Visit Isle of Man's 'Extraordinary Story' by Alison Teare

Alison Teare discussed how to use the #IOMstory hashtag, how to create great content, what works and what doesn't and how to maximise your promotion by interacting with the Campaign.

Alison also provided cheat sheets in the sessions to advise on hashtags and which social media platforms to use them on.

Promenade Suite: Over 50's Keynote Workshop

13:30 - 14:15 How to tailor your offer for the Over 50's by Debbie Marshall 

The keynote workshop by Debbie Marshall focused on the specifics of the Over 50's market, how to help increase secondary spend and maximise the effectiveness of your current offer.

Promenade Suite: Families Workshop

14:30 - 15:15 How to tailor your offer for Families by Tony Berry

The keynote workshop by Tony Berry focused on the specifics of the Family market, ensuring the right infrastructure is in place and how you can maximise the effectiveness of your current offer.