About the Initiative
The goal of 'On Your Doorstep' is to showcase the diverse range of tourism and hospitality businesses available on the Isle of Man for locals and visitors throughout October and November. The three targets of Visit Isle of Man are:
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Encourage local residents to make the most of what the Isle of Man has to offer.
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Encourage friends and family of local residents to visit the Island during this period.
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Enhance the destination experience for tourists and locals.
Visit Isle of Man will promote the campaign on and off-Island using a variety of different marketing methods such as social media and newspaper advertising. The promotional activity will drive traffic to the Visit Isle of Man website and onto a dedicated ‘On Your Doorstep’ page that will feature a list of all the offers from businesses participating in this initiative.
Customers will be invited to click on each offer which will take them to a dedicated page for the offer with further information. Businesses will have access to edit and update their offer page and to include your ‘On Your Doorstep Offer Code’ for customers to quote to claim the offer. If you wish for businesses to book through your online booking portal you can add the link for this. We encourage your business to be as creative and bespoke as possible with your value-added or promotional offer.
Examples of Promotions
Here is a list of promotional and value-added offerings that some businesses chose to promote as part of the ‘On Your Doorstep’ promotional campaign in 2019 and 2020:
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Buy One Get One Half Price
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Group discounts
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20% off or £10 off
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Free admission (benefit from secondary spending)
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5th person goes free
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Free tours for groups of 10+
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Complimentary 10 minutes extension for an activity
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Complimentary dessert Monday – Thursday
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Complimentary tea and coffee
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OYD Set Midweek Set Menu
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30% off if you make two bookings
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Host an exclusive OYD event
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Staycation bundle
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3 nights for the price of 2
This incentive is aimed at the whole tourism and hospitality sector so if you are predicting to be busy in October and November you are still welcome to include offers where customers can ‘book now’ for discounted offers applicable in December and 2024. By collaborating with Visit Isle of Man in the 'On Your Doorstep' promotion, your business will receive increased exposure and contribute to the Isle of Man's reputation as a must-visit destination all year round.
Express your Interest
We invite you to join us and kindly ask you to express your interest in becoming a participating partner as soon as possible, the deadline is Monday 25th September 2023. Should you wish to contact a member of the Visit Agency to discuss this further, please do not hesitate to contact Stuart Clague by emailing visit@gov.im or calling 01624 686663.
Sign up to On Your Doorstep 2023 here.
The terms and conditions can be found here.
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