18 March, 2022
A focus on key Visit Isle of Man Industry training sessions and resources, as travellers begin to dream again and plan new holidays and short breaks. After the disruption brought about the pandemic, the below resources may help your tourism business to discover new customers and offer some expert tips on how you can improve your advertising and drive bookings.
Podcast: How to get Press Coverage for your Tourism Business
The heady world of press and public relations can sometimes seem like a foreign country to small businesses in the tourism industry. ‘Why would a national newspaper be interested in anything I have to say or offer?’ you might ask. ‘Why would PR companies in the UK, let alone worldwide, want to know about what I do?’
Well, there are plenty of reasons actually! Rural tourism PR specialist, Megan Allen, specialises in helping small tourism providers to find their unique story and then to shout about it from the rooftops.
Listen now
Webinar: Online Booking – Why is it important?
A workshop by Jessica La Merle covers how a booking system can work while you sleep and explains how your website can work as a credible lead generation tool and drive bookings. It includes a checklist of how to get started and reviews of a cross section of booking platforms. The session aims to arm you with information to then carry out any free demos or trials on the system that may work for your business or evaluate if your current system is really working for you and your customers.
Guide: Product Audit Business Checklist
Results from the Product Audit research identified the wide scope of Island based businesses offering tourism products, but highlighted the need to better communicate these as experiences to visitors in ways that are persuasive and easy to understand. This short guide and checklist provides a summary of key tips drawing on the research recommendations and links to resources to help businesses capitalise on our key target markets and better market your tourism experience.
Webinar: Pivoting Revenue Streams: Revenue Distribution and Driving Profit
This session focuses on how your business can create a 12 month revenue strategy and explores how your business could both optimise current revenue streams and/or adopt new ones. Although it was presented in the throes of the Covid19 pandemic it covers ways in which businesses can innovate but also sort the basics to give consumers confidence when they are buying from you.
