Visit Isle of Man Visitor Insights

In September 2020 Visit Isle of Man commissioned a third party research agency to perform a piece of visitor research to determine the impact COVID-19 has had on the travel market in the UK and Ireland. 

The Agency's main objectives were to:

• Identify the level of willingness to take a holiday or short break following the outbreak of COVID-19
• Measure the level of awareness of the Isle of Man as a holiday destination
• Understand the 'customer journey' - from the initial research and planning stages, through to booking a holiday or short break
• Identify what travellers perceive as 'barriers' to choosing the Isle of Man as a holiday destination
• Identify potential accommodation and product development opportunities

1,021 UK and 302 Irish nationally representative respondents aged 18+ took part in the survey. Respondents were screened based on a willingness to:

• go on holiday only within the British Isles in 2021
• go on holiday both inside and outside the British Isles in 2021

Read the UK Insights here and the Irish Insights here.