In September 2020 Visit Isle of Man commissioned a third party research agency to perform a piece of visitor research to determine the impact COVID-19 has had on the travel market in the UK and Ireland.
The Agency's main objectives were to:
- Identify the level of willingness to take a holiday or short break following the outbreak of COVID-19
- Measure the level of awareness of the Isle of Man as a holiday destination
- Understand the 'customer journey' - from the initial research and planning stages, through to booking a holiday or short break
- Identify what travellers perceive as 'barriers' to choosing the Isle of Man as a holiday destination
- Identify potential accommodation and product development opportunities
1,021 UK and 302 Irish nationally representative respondents aged 18+ took part in the survey. Respondents were screened based on a willingness to:
- go on holiday only within the British Isles in 2021
- go on holiday both inside and outside the British Isles in 2021
Read the UK Insights here and the Irish Insights here.