ABTA’s Holiday Habits 2024-25 report finds travel remains as important as ever to the UK public.
About the Research
This report is based on research with a nationally representative sample of 2,000 UK adults and was carried out from 24 July to 2 August 2024. It looks at people’s holiday habits in the 12 months prior to then and what their travel plans are for the year ahead.
Any references to ‘the last year’ or ‘the past 12 months’ refer to August 2023 to July 2024, with ‘next year’ referring to the 12 months from August 2024.
This is an annual piece of research, which has been conducted each summer since 2010 by The Nursery Research and Planning (www.the-nursery.net) on behalf of ABTA.
