In this series of blogs we meet the speakers who will be joining us for this years Visit Isle of Man Tourism Industry Day.

Keynote Presentation and Workshop – Growing and tailoring your Family Offering

Tony Berry has been with the National Trust since the early 1990s, working regionally and nationally in PR, marketing, commercial development and learning. As Visitor Experience Director, he's now responsible for the strategic direction of the Trust's visitor-facing operations.

Tony has been closely involved in some of the Trust's most original and eyebrow-raising projects - including the acquisition and opening of Sir Paul McCartney's childhood home, creating the award-winning visitor experience at the Back to Backs in Birmingham and - more recently - the Experiences strategy that is transforming the way the Trust presents its properties.

Tony will be hosting one Keynote presentation and one Keynote workshop at the Tourism Industry Day, each focusing on the growing family market and how to tailor your offer for families.

Tony's first session is taking place from 11:40 - 12:25, titled 'Growing your family offering' in the Broadway Theatre. Families have been the fastest growing part of the National Trust's huge (and continuing) increase in visitors and members over the last ten years. The presentation will focus on what your company can learn from the Trust's experiences of driving and managing growth and the setbacks and challenges along the way.

The second session, is taking place from 14:30 - 15:15, titled 'How to tailor your offer for families' in the Promenade Suite. Following on from Tony's keynote presentation, this workshop will give you the opportunity to drill down further into the specifics of this market, ensuring the right infrastructure is in place and how you can maximise the effectiveness of your current offer.

The Tourism Industry Day takes place at the Villa Marina on Tuesday 26th February and the programme of events features a range of workshops, sessions and networking opportunities that will be of interest to anyone involved in the hospitality or tourism sectors.

To attend Tony's sessions at the Tourism Industry Day and for other informative sessions, register for free here.




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