The Visit Isle of Man Strategic Plan to 2023 outlines the agency’s ambitions of attracting 340,000 visitors per annum to the Island by 2023, which in turn will bring visitor spending of £159 million into the Visitor Economy whilst more than 3,500 jobs will be underpinned by the sector.
Whilst building on the Isle of Man’s UNESCO Biosphere status and drive for sustainable tourism, the strategy sets out six core aims to ensure the targeted promotion and consistent development of the sector: visitor experience, partnerships, product and event innovation, promotion and marketing, policy development and enhanced research and measurement.
View the full document here.
