Marketing Campaign Toolkits

Isle of Man - The Extraordinary Story is a campaign created to showcase the very best of the Isle of Man, helping to promote a strong brand identity for the Island's distinctive heritage and culture and exceptional visitor experience.

We hope all our friends, partners and visitors will embrace #IOMstory. The Extraordinary Story Campaign Toolkit is designed to inspire you but is in no way prescriptive. It is an idea we want you to take and run with. Make it relevant to your business goals and use it in a way that works for you.

The centrepiece of the campaign is a 90 second film, narrated by well-known Isle of Man resident, John Rhys Davies, whose work is familiar to millions from his TV and film work in particular the 'Lord of The Rings' trilogy. The music was composed and performed especially to accompany the film by one of the Isle of Man's most respected traditional musicians, David Kilgallon, supported by Shane Kerwin.

At the back of the Toolkit we've included colours, font, lockup and a little bit about how the Department will be applying the #IOMstory hashtag. You can follow these to the letter or be as creative as you like. Let us know your plans and how we can help.

The campaign font is available upon request, please contact a member of the Tourism team if you would like to use it.  A selection of high quality Tourism images are also available here for your use. Please note that all usage is subject to crediting Visit Isle of Man.

This is just the beginning of the story, we look forward to seeing the chapters unfold and the sequels published for many years to come!