The Isle of Man is home to an extraordinary offering for visitors, with a distinct cultural identity, unique landscapes and a rich heritage.
Tourism remains a significant element of the Island’s economy and is an integral component of the Programme for Government as we strive to create an Island of Enterprise and Opportunity. The quality of the destination is intrinsically linked to the quality of life of its residents and it is this association that makes the Isle of Man the natural choice to live, work and visit.
The Visit Isle of Man Agency was established to help realise the fullest economic growth potential of the Island as a visitor destination and the progress made to date in the areas of policy input, product development and promotion have been critical in helping to achieve this. This private and public partnership model has served to facilitate and strengthen collaboration and communication which has led to an increase in confidence within industry. The recent level of private investment, with two new hotels and a number of new businesses within the sector is testament to this growing confidence.
The recent developments in our hotel industry and wider visitor economy signal a period of ‘renaissance’ for tourism and as a Government, we are committed to the greater development and growth of the industry.
We must also acknowledge that we need to evolve the face of tourism on the Island, becoming more accessible and branching out to new markets, geographically and demographically, to raise our profile in a very competitive marketplace. The next few years will be critical for Visit Isle of Man as we look to build on past successes to safeguard our future.
