Extraordinary is...falling in love with autumn
Our autumn campaign aims to showcase the Isle of Man as a quality visitor destination where visitors can 'fall in love with autumn' in our UNESCO Biosphere Reserve, and special moments can be shared with friends and family. We will embrace the epic landscapes that can be discovered by two feet or two wheels, the unique artisan offering, the rich culture and heritage which is ready to be explored, the cosy retreats for the perfect getaway, and the dark skies which provide bountiful opportunities to see nature in all its glory.
The campaign messaging will strongly convey that you can escape the everyday this autumn, and feel a world away, yet close to home. The ease and accessibility of getting to the Island will be strongly communicated - 'just a short flight or hassle-free sail away'. It will also show that autumn is a time for excitement; excitement for new experiences, new adventures and new memories. There will be emphasis on the breadth and abundance of outdoor activities and experiences that can be enjoyed throughout this season, showing that the Island can be enjoyed all times of the year.
