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You are here: Resources > Toolkit > 2023 Marketing Campaign Overview

2023 Marketing Campaign Overview

All the resources to support and assist you available below, forming a toolkit to help you and your marketing teams to promote your tours and communicate key information to your clients about visiting the Isle of Man.

The 2023 marketing campaign from Visit Isle of Man is titled: Extraordinary Is… an Island like no other

The overarching campaign - The Extraordinary Story - celebrates and promotes all that is special about the Isle of Man and its UNESCO Biosphere status, helping to provide a real 'sense of place'.

The ‘Extraordinary is… an Island like no other’ chapter of the campaign extends the work done in 2022 and emphasises the Island’s uniqueness through its rich heritage and culture, and beautiful natural landscapes which provide a playground for visitors of all ages.

The campaign demonstrates the extraordinary experiences available in any season on the Isle of Man. Avid adventurers can take on activities such as coastal and uplands hiking, kayaking and mountain biking, conquering the Island’s breath-taking trails over land and sea. A 10,000-year history provides plenty in the way of heritage and culture, with the Island offering ancient monuments, medieval castles, vintage railways and unique, living traditions.

We have developed a toolkit specifically for our Partners to help you promote the Isle of Man. It provides you with key messages, our tone of voice and image use.

If you have any other queries or would like further information that is not available here, please feel free to contact the team at traveltrade@gov.im or call +44 1624 686888. 

Useful Links

  1. Campaign Toolkit

  2. Media Library

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