Travel and advertising platform, Expedia Group, have collated a report covering traveler sentiment and influences from 2020 and the forthcoming 2021 period. Visit Isle of Man have summarised the key takeaways from the report below. To read the full report, click here.
Understanding Traveler Sentiment and Influences
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Rejuvenate & Recharge - Pandemic fatigue is setting in and there is pent-up demand – people seek travel to rejuvenate and recharge
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Hygiene & Flexibility - Travelers want to minimize risk to their health and protect against financial setbacks
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Reassuring Content - Brands can reassure travellers with messaging and imagery on pandemic protocols, flexibility, and financial security
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Younger generations are leading future leisure and business travel - with a more positive outlook about traveling in the next 12 months. Uncertainty increases with age.
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European traveler intent increases heading into Q3 2021.
Confidence in Traveling
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7 in 10 will feel more confident traveling in the next 12 months with flexibility – such as travel insurance and trip protection, full cancellations, and refunds on transportation and accommodations
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Travelers are reassured by accommodations following guidelines on cleaning and hygiene
Accommodation Considerations
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8 in 10 travelers expect to make accommodation decisions based on implemented pandemic measures, including:
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COVID-19 hygiene protocols
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Strict use & enforcement of masks
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Reduced capacity
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Contactless check in, room service, and takeout
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‘Vacation Rentals’ are expected to increase post-pandemic across the UK
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Younger generations could be at the forefront of driving accommodation demand back to pre-pandemic levels
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Proper hygiene protocols will likely inform future accommodation decisions
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Accommodation providers can reassure travellers with specific information on current pandemic measures taken
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Implementing and communicating health and safety measures are a must for accommodation providers
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Messaging on health, safety, and hygiene will play a bigger role in future destination decisions
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Travelers are increasingly turning to online travel sources for trip planning - more than pre-pandemic
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All generations expect to increasingly look to news sources for travel information
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Travelers want brands to take an informative and professional tone.