Market Facts
Department of Tourism and Leisure Tourism Division
The Department of Tourism and Leisure is split into three main Divisions – Tourism, Service Delivery and Public Transport. The Tourism Division’s main function is to develop and encourage tourism to optimise economic and social benefit to the Isle of Man.
Tourism Figures 2007
There were 324,137 tourist visitors in the Isle of Man in 2007
These are broken down as follows: -
Period Visitors in Paid Accommodation (PVPA) 125,858
Period Visitors Visiting Friends and Relatives (PVVFR) 121,952
Business 72,947
Day Trippers 3,380
The method of travel to the Isle of Man by tourist visitors is as follows: -
Sea 175,306
Air 148,831
Expenditure from tourists for 2007 was £113.7 Million
PERIOD VISITORS IN PAID ACCOMMODATION (PVPA's)
Period visitors staying in paid accommodation are defined as people visiting the Isle of Man and staying in paid accommodation for at least one night (excluding business people). These people are regarded as the main tourist category, and following are some statistics relating to this type of visitor.
PVPA's accounted for 38.8% of total visitors in 2007
The total average expenditure of PVPA's was £415 in 2007
| Area of residence of PVPA's in 2006 | |
|---|---|
| Scotland | 4.1% |
| Northern Ireland | 4.8% |
| North East England | 2.3% |
| Yorkshire/Humberside | 8.6% |
| North West England | 29.4% |
| Midlands | 17.6% |
| Wales | 2.7% |
| East Anglia | 3.1% |
| South East England | 10.0% |
| South West England | 4.8% |
| N Ireland | 4.8% |
| S Ireland | 4.6% |
| Channel Islands | 0.2% |
| Other | 7.7% |
| (NB Percentages are calculated to the nearest 0.1%) | |
TOURISM DIVISION STATISTICS
(1) Including expenditure on travel to and from the Island an estimated £113.7 million was spent by 324,137 visitors in 2007, an average of almost £351 each.
(2) Average expenditure by PVPA's was estimated at £415, around £74.30 per day
(3) The figure for VFR's was £267 which equates to £40.30 per day
(4) Estimated expenditure of Business Visitors was £397 or £104 per day
(5) Day Visitors spent an average of £148 each on trips to the Island
(6) Average Length of stay (Excl Day Visits) was 5.5 nights
Sources
Isle of Man Government - Treasury, Economic Affairs Division and Airport Division